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  • 7 oktober 2025

Osborne Clarke advises on the sale of Oaky to Plusgrade

Osborne Clarke has advised the shareholders of Oaky, an award-winning hotel upselling SAAS platform,  on the sale of Oaky to Plusgrade, a global leader in ancillary revenue solutions.

Osborne Clarke has advised the shareholders of Oaky, an award-winning hotel upselling SAAS platform,  on the sale of Oaky to Plusgrade, a global leader in ancillary revenue solutions.

This strategic combination brings together two proven solutions, united as one, to deliver the most powerful upsell experience in hospitality. The best, made better.

Erik Tengen – President of Hospitality Upsell: "Osborne Clarke was the very first counsel we engaged with and we experienced a true full circle as Herke, Wouter and Levi supported us through our acquisition. We continue to be the biggest fans of OC and would highly recommend them to anyone who's looking for professional, hard-working lawyers who are also really nice people".

Herke van Hulst – lead partner: "Since Oaky's incorporation, Osborne Clarke has been closely involved as trusted advisor working with the amazing team of Oaky and its investors, having also assisted in Oaky's Series A financing round. It was therefore an absolute pleasure working with the team again on this exciting milestone. We wish Oaky and Plusgrade all the best in their next chapter of their exciting journey."

The Osborne Clarke core team consisted of Herke van Hulst, Wouter Kok and Levi Schutz (Corporate M&A) and was supported by Angela Saldanha, Saliha el Morabit (Corporate M&A), Job van der Pol and Sjoerd Waagmeester (Tax), Jim Margry, Maartje Tan (Employment), Joanne Zaaijer (GDPR), Gianna Hendriks and Coen Barneveld Binkhuysen (Commercial Contracting and IP).

Osborne Clarke has advised the shareholders of Oaky, an award-winning hotel upselling SAAS platform,  on the sale of Oaky to Plusgrade, a global leader in ancillary revenue solutions.

This strategic combination brings together two proven solutions, united as one, to deliver the most powerful upsell experience in hospitality. The best, made better.

Erik Tengen – President of Hospitality Upsell: "Osborne Clarke was the very first counsel we engaged with and we experienced a true full circle as Herke, Wouter and Levi supported us through our acquisition. We continue to be the biggest fans of OC and would highly recommend them to anyone who's looking for professional, hard-working lawyers who are also really nice people".

Herke van Hulst – lead partner: "Since Oaky's incorporation, Osborne Clarke has been closely involved as trusted advisor working with the amazing team of Oaky and its investors, having also assisted in Oaky's Series A financing round. It was therefore an absolute pleasure working with the team again on this exciting milestone. We wish Oaky and Plusgrade all the best in their next chapter of their exciting journey."

 The Osborne Clarke core team consisted of Herke van Hulst, Wouter Kok and Levi Schutz (Corporate M&A) and was supported by Angela Saldanha, Saliha el Morabit (Corporate M&A), Job van der Pol and Sjoerd Waagmeester (Tax), Jim Margry, Maartje Tan (Employment), Joanne Zaaijer (GDPR), Gianna Hendriks and Coen Barneveld Binkhuysen (Commercial Contracting and IP).

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