25 mei 2022
Update of the Dutch Media Act: strengthened monitoring of 'popular' influencers
Watchdog with teeth starts with supervision on influencers, but focuses on education of influencers first. As if it was not already challenging enough to navigate through the continuously changing maze of rules applicable to influencer marketing, the Dutch media authority (Commissariaat voor de Media) just announced additional rules for 'popular' influencers. In this blogpost, we will bring you up to speed with what’s going on and what this means for advertisers too.